There is a lot of talk about how 20th century organisations need to change to be successful in the 21st century. And when we say organisations need to change, we actually mean people, as they make up and shape organisations. Change is a process, not […]
Many traditional businesses are exploring ways to adapt to the 21st century and become social businesses. A social business is a fancy word for a networked business or connected business. In the end it’s about networks and connections and its radical impact and mindshift to […]
Summary: Moving ‚from single launch to continuous improvement‘ is the ninth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. It used to be the case that corporate websites were […]
Summary: In this post I present a change tactic to help executive management see the value of their company’s enterprise social network without risk and time commitment. Many employees only know the name of their CEO and that he probably earns lots of money. That […]
Summary: Moving ‚from company centric design to user centric design‘ is the eight corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. This trend does certainly not only apply to […]
Summary: Moving ‚from providing information to providing a service‘ is the seventh corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. Most corporate websites provide large amounts of information. This […]
Summary: Moving ‚from destination to platform‘ is the sixth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. The Web is a platform. Facebook is a platform. Why not the […]
Summary: Moving ‚from single source of truth to provider of different opinions‘ is the fifth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. One of the biggest problems with […]
In a previous blog post I looked at WHY and HOW managers, especially executive managers, could and should use their company’s enterprise social network or social intranet. In this post I describe WHAT they can do to quickly get started. Quick recap from the previous […]
Summary: Moving ‚from desktop to mobile‘ is the fourth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. I believe this trend is already well understood and I don’t have […]