From traditional business to social business

When businesses ask for a social media strategy, what they are often really asking for is: Get me a presence on Facebook, Twitter and the like. The mantra of cultural and organisational change that is required in the social web seems to ring hollow. To be fair, […]

How an organization turned its internal communications upside-down

[ I originally published this post on the Headshift blog in 2009. ] Recently I had the opportunity to present one of our case studies at the Social Media for Business Meetup Group in NYC. It was the inaugural meetup, which I am co-organizing together with Daniel […]

Web X.0 and counting

[ I originally published this post on the Headshift blog in 2009. ] This week I attended the Web 3.0 Conference in New York thanks to a ticket I won from Centernetworks. Even though I work in fields that are named Web 2.0, Enterprise 2.0, Government 2.0 […]

Second-wave adopters are coming! Are you prepared? Part III

[ I originally published this post on the Headshift blog in 2009. ] This is the 3rd part of a blog post looking at user adoption. Overview of barriers to introducing Enterprise 2.0 and user adoption Scrutinizing barriers to user adoption Thoughts on how to attract second-wave […]

Second-wave adopters are coming! Are you prepared? Part II

[ I originally published this post on the Headshift blog in 2009. ] This is the 2nd part of a blog post looking at user adoption. Overview of barriers to introducing Enterprise 2.0 and user adoption Scrutinizing barriers to user adoption Thoughts on how to attract second-wave […]

Second-wave adopters are coming! Are you prepared? Part I

[ I originally published this post on the Headshift blog in 2009. ] I decided to break this blog post down into three parts, as it had become way too long during all those endless nights of writing. The general theme is that in the near future […]

From the local village to the global village and back

[ I originally published this post on the Headshift blog in 2009. ] Over the past decades we have seen the world becoming smaller and smaller thanks to new technologies. Location has almost become irrelevant when it comes to communicating, collaborating and connecting with other people. If […]

A visit to the R&D department of the New York Times

[ I originally published this post on the Headshift blog in 2009. ] Recently I was fortunate enough to visit the Research and Development department of the New York Times thanks to the kind invitation of the people of Agency.com that I am working with here in […]

Is the concept of blogging scalable?

[ I originally published this post on the Headshift blog in 2009. ] This blog post was originally published by me on the Headshift blog in 2009. It seems that there are only two topics people talk about these days . One is the economic turmoil and […]

Edutainment and competition makes the world go round

[ I originally published this post on the Headshift blog in 2009. ] The New York Times published an article today on how utilities turn their customers green. For years and years the Sacramento Municipal Utility District had tried to push people to using less energy […]