Corporate website trend: From destination to platform

Summary: Moving ‘from destination to platform’ is the sixth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. The Web is a platform. Facebook is a platform. Why not the […]

From traditional business to social business

When businesses ask for a social media strategy, what they are often really asking for is: Get me a presence on Facebook, Twitter and the like. The mantra of cultural and organisational change that is required in the social web seems to ring hollow. To be fair, […]

social business

Manage, and you may survive! Facilitate, and you may thrive!

[ I originally published this post on the Headshift blog in 2009. ] Recently I went to see an organization, and a good while into a very pleasant conversation I was asked: ‘Will we (organization) become obsolete in ten years’? What a daunting question! What had happened? […]