Imagine a world in which your wardrobe is connected, smart and offers more value than just storing your clothes. Wardrobes ought to be the perfect platform that no one has conquered yet but which provides huge potential. In this article I look at ways how this future could look like.
Summary: Moving ‚from providing information to providing a service‘ is the seventh corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. Most corporate websites provide large amounts of information. This […]
Summary: Moving ‚from destination to platform‘ is the sixth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. The Web is a platform. Facebook is a platform. Why not the […]
When businesses ask for a social media strategy, what they are often really asking for is: Get me a presence on Facebook, Twitter and the like. The mantra of cultural and organisational change that is required in the social web seems to ring hollow. To be fair, […]
[ I originally published this post on the Headshift blog in 2009. ] Recently I went to see an organization, and a good while into a very pleasant conversation I was asked: ‚Will we (organization) become obsolete in ten years‘? What a daunting question! What had happened? […]