There comes a time when every company needs to think about its corporate website. ‚STOP‘, I hear you say. ‚Isn’t this 2014 we live in? Corporate websites are so 90s!‘ I agree. Looking at corporate websites of many large companies you could easily get the […]
[ I originally published this post on the Dachis Group blog in 2012. ] The social business movement appears to be in full swing. Over the past weeks, I have read time and time again that 2012 will be the year of social business (Business Computing World, SXSW, We […]
When businesses ask for a social media strategy, what they are often really asking for is: Get me a presence on Facebook, Twitter and the like. The mantra of cultural and organisational change that is required in the social web seems to ring hollow. To be fair, […]