Summary: Moving ‚from providing information to providing a service‘ is the seventh corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. Most corporate websites provide large amounts of information. This […]
Summary: Moving ‚from single source of truth to provider of different opinions‘ is the fifth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. One of the biggest problems with […]
One of the key success factors for implementing an enterprise social network, collaboration platform or social intranet is the support from the executive management. Whilst you might have found a (financial) sponsor for your project, it does not always translate into actual use of the […]
Summary: Moving ‚from text to active content‘ is the second corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. Most corporate websites do not lack content but often it is […]
Summary: Moving ‚from static to real-time information‘ is the first corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. Whilst static content will probably always be the biggest share of […]
There comes a time when every company needs to think about its corporate website. ‚STOP‘, I hear you say. ‚Isn’t this 2014 we live in? Corporate websites are so 90s!‘ I agree. Looking at corporate websites of many large companies you could easily get the […]
[ I originally published this post on the Dachis Group blog in 2012. ] Let me ask you a question: are you still in touch with a company where you worked previously? I assume most of you are, but who you are in touch with: HR? External […]
[ I originally published this post on the Dachis Group blog in 2012. ] The social business movement appears to be in full swing. Over the past weeks, I have read time and time again that 2012 will be the year of social business (Business Computing World, SXSW, We […]
When businesses ask for a social media strategy, what they are often really asking for is: Get me a presence on Facebook, Twitter and the like. The mantra of cultural and organisational change that is required in the social web seems to ring hollow. To be fair, […]
[ I originally published this post on the Headshift blog in 2009. ] Recently I had the opportunity to present one of our case studies at the Social Media for Business Meetup Group in NYC. It was the inaugural meetup, which I am co-organizing together with Daniel […]